Cascades has announced leadership changes in its tissue business, bringing sales and marketing functions closer together across North America.

Frédérick Beaudry has been promoted to vice-president of sales for consumer and away-from-home (AFH) products. He joined Cascades in 2024 as VP of sales and revenue growth management and will now lead the North American sales team for Cascades Tissue.

Mélanie Carey has also returned to the tissue business as senior director of marketing. After joining Cascades in 2024 as marketing director for tissue and later moving to packaging in 2025, she will now focus on developing marketing strategies, strengthening customer relationships and supporting sustainability initiatives.

Both executives are based in Montreal.

The changes reflect a broader trend in the tissue sector: companies are placing more emphasis on aligning commercial teams with changing customer expectations, including sustainability, product differentiation and evolving consumer demand.

For tissue producers, growth increasingly depends not only on production capacity but also on understanding end markets such as household tissue, professional hygiene and away-from-home applications.

By integrating sales and marketing leadership more closely, Cascades is positioning its tissue business to respond faster to customer needs across North America.

Last Updated on 23/09/2026 by Jota Machinery