At interpack 2026, one message became increasingly clear: flexible packaging is no longer viewed simply as a cost-driven necessity. Instead, it is emerging as a strategic tool for brands navigating sustainability targets, regulatory pressures and evolving consumer expectations.

According to Korozo Group, flexible packaging is now leading the industry’s conversation around recyclability, circularity and consumer trust.

Packaging Has Become a Strategic Asset

Selin Bahar Meşulam, Chief Marketing and Growth Officer at Korozo, believes packaging now plays a much larger role in shaping brand perception.

Consumers increasingly expect products to reflect their environmental values, while brand owners are seeking packaging solutions that balance performance with sustainability.

Questions surrounding recyclability, shelf life, supply chain resilience and environmental impact are becoming central to packaging decisions.

Sustainability Beyond Claims

Korozo argues that meaningful progress requires measurable results rather than marketing promises.

The company highlighted its KoroRCY MDO-PE laminating film, which enables fully recyclable mono-material packaging structures designed to deliver performance comparable to traditional multi-layer formats.

The solution reflects a broader industry trend toward packaging designs that support both functionality and circular economy objectives.

Recognition Supports Sustainability Efforts

Korozo’s sustainability initiatives have also received external recognition.

The company reported achievements including:

• EcoVadis Gold Medal status
• Consecutive CDP “A” scores
• Continued investment in circular packaging technologies

According to the company, these recognitions demonstrate long-term commitment rather than short-term positioning.

Scale Combined With Agility

Operating one of Europe’s largest integrated packaging manufacturing facilities in Çorlu, Türkiye, Korozo produces more than 138,000 tonnes of packaging annually and serves customers in over 80 countries.

However, the company argues that scale alone is not enough.

Collaborative partnerships and the ability to adapt quickly to customer needs are becoming increasingly important as packaging requirements grow more complex.

Collaboration Across the Value Chain

Korozo also showcased partnerships involving suppliers and equipment manufacturers, including collaborations with:

• Menshen
• Pöppelmann
• Windmöller
• Hölscher

The company views these relationships as essential to accelerating sustainable packaging innovation across the value chain.

Industry Outlook

As regulations tighten and consumers demand greater transparency, flexible packaging manufacturers face growing pressure to deliver solutions that support recyclability without compromising product performance.

The discussions at interpack 2026 suggest that flexible packaging’s future will depend not only on material innovation, but also on collaboration, measurable sustainability progress and the ability to build consumer trust.

Final Thought

Flexible packaging is increasingly moving from the margins of sustainability discussions to the centre of brand strategy. The companies that can combine innovation, scale and verifiable environmental progress may be best positioned to lead the next phase of packaging transformation.

Source: Sponsored content from Korozo Group

Last Updated on 11/06/2026 by Jota Machinery