The Navigator Company is accelerating its international tissue growth through an expanded partnership with Procter & Gamble (P&G).

After initially developing kitchen paper products linked to the Flash brand in the United Kingdom, the collaboration is now expanding into Spain and France.

New Markets and Brands

The products will be marketed under established P&G brands:

• Don Limpio in Spain
• Mr. Propre in France
• Flash in the United Kingdom

The move strengthens Navigator’s position in higher-value branded tissue products.

Strategic Importance

Navigator said the partnership combines:

• P&G’s strong consumer brands
• Navigator’s tissue production capabilities
• operational excellence
• product innovation
• sustainability credentials

The products include kitchen paper, multi-purpose rolls and household tissue solutions designed for performance and convenience.

Industry Insight

The expansion shows how tissue producers are moving beyond commodity private-label supply toward branded, higher-margin product partnerships.

For Navigator, the P&G collaboration supports its strategy to grow in differentiated, value-added tissue segments across Europe.

Final Thought

Navigator’s expanded P&G partnership reflects a clear trend in the tissue market: brand strength, product quality and sustainability credentials are becoming increasingly important in household paper categories.

Last Updated on 26/05/2026 by Jota Machinery