Koehler Paper and Lenzing Papier showcased how premium recycled paper can strengthen brand communication and packaging performance during the “More Sense for Stronger Brands” event in Vienna.

The event focused on Koehler Paper’s greenium product portfolio, a range of premium recycled papers designed for high-end packaging, branding, and print applications.

Recycled Paper Meets Premium Brand Positioning

According to Koehler Paper, the greenium range combines:

• 100% recycled fiber content
• Premium visual appearance
• Distinctive tactile properties
• Reliable converting and printing performance
• Sustainable material sourcing

The company positions the portfolio as a solution for brands seeking to combine environmental responsibility with luxury packaging and communication standards.

Multisensory Branding Gains Importance

A key presentation was delivered by Olaf G. Hartmann, who highlighted the growing importance of multisensory brand experiences.

Despite increasing digitalization, Hartmann emphasized that physical interactions—including touch, texture, and material quality—remain critical for brand differentiation and emotional engagement.

Koehler Paper argues that premium recycled paper can play an important role in creating these sensory experiences while supporting sustainability objectives.

Circular Economy Without Compromising Quality

Additional presentations from Udo Hollbach and Ernst Brunbauer explored practical applications of circular economy principles, recycling, and upcycling within premium paper products.

The companies demonstrated how recycled materials can be integrated into high-quality packaging and branding projects without sacrificing performance or aesthetics.

Industry Outlook

As consumer brands face increasing pressure to improve sustainability credentials, premium recycled paper is emerging as an important category within luxury packaging and brand communication.

The growing demand for recyclable, fiber-based materials is encouraging paper manufacturers to develop products that combine environmental benefits with the visual and tactile qualities traditionally associated with premium packaging.

For brand owners, the challenge is no longer choosing between sustainability and quality, but finding materials capable of delivering both simultaneously.

Source: Koehler Paper / Lenzing Papier

Last Updated on 22/06/2026 by Jota Machinery