UPM-Kymmene has appointed Joonas Rauramo as Executive Vice President, UPM Energy, effective October 1, 2026.

Rauramo will join UPM’s Group Executive Team and report to Massimo Reynaudo, President and CEO. He will be based in Helsinki, Finland.

Background and Experience

Rauramo joins UPM from Coolbrook Oy, where he has served as CEO since 2022. Before that, he held the role of Executive Vice President, Strategy & Industrial Partnerships.

From 2007 to 2021, he worked at Fortum in several energy leadership roles, including:

• Vice President, Wind
• Vice President, Solar & Wind Development

He also serves as:

• board member at Korkia
• member of the IEA Technology and Innovation Advisory Board

Strategic Importance for UPM Energy

UPM said Rauramo brings strong experience in:

• power generation
• industrial decarbonisation
• energy markets
• project financing
• mergers and acquisitions
• global partnerships

These capabilities are increasingly important as demand for reliable, emission-free electricity continues to grow.

Industry Insight

The appointment reflects the strategic importance of energy within UPM’s broader transformation.

As pulp, paper, advanced materials and decarbonisation solutions become more energy-sensitive, leadership experience in renewable power and industrial electrification will be critical.

Final Thought

Rauramo’s appointment signals UPM’s continued focus on developing its energy business and strengthening its role in the transition toward a more sustainable and resilient energy system.

Last Updated on 05/06/2026 by Jota Machinery