The 3rd Vietnam International Paper and Packaging Exhibition (VPPE 2026) and the 10th Vietnam International Advertising Equipment and Technology Exhibition (VietAd 2026) have opened at the Vietnam Exposition Center in Hanoi.

The twin exhibitions feature nearly 1,000 brands from more than 10 countries, with over 500 booths covering paper, packaging, advertising technology and related equipment.

A Connected Paper, Packaging and Advertising Ecosystem

This year’s VPPE presents a wider industry chain, including:

• pulp and paper
• packaging machinery
• chemicals
• packaging materials
• finished packaging products

VietAd is being held alongside VPPE to connect advertising, paper and packaging industries in one integrated event.

Focus on Green and Digital Transformation

According to Hoang Trung Son, chairman of the Vietnam Pulp and Paper Association, the event is designed to introduce new technologies and equipment that support:

• green transformation
• digital transformation
• equipment upgrades
• packaging innovation
• enterprise competitiveness

Industry Activities

The exhibitions also include:

• Vietnam Packaging Enterprises annual conference
• Vietnam Packaging Awards 2026
• technical seminars for the paper industry
• business-matching workshops
• networking sessions for packaging companies

Industry Insight

The combined exhibition reflects Vietnam’s growing role as a regional hub for paper, packaging, advertising and converting technologies.

As demand for packaging grows across Southeast Asia, events like VPPE and VietAd help connect machinery suppliers, material producers, brand owners and converters in one market platform.

Last Updated on 14/05/2026 by Jota Machinery